We’ve been listening closely to feedback and digging into how people navigate our product catalogue — and the message was clear: finding the right product should be faster and simpler. So we rolled up our sleeves and reworked our category structure from the ground up.
🔍 What Changed?
We reorganised our categories to better reflect how our users search and shop. This means:
Clearer category names
More intuitive grouping
Streamlined subcategories
Accurate and more detailed product descriptions
- Additional pictures for categories
🛠 Why It Matters
A well-organised category system doesn’t just look better — it helps users find what they need in fewer clicks. We realised that some products were unable to be found, simply because they weren’t assigned a category at all!
📈 The Result?
We’ve already seen early improvements in product discovery and time-to-click. And the best part? This is just the beginning — we’re continuing to refine the website based on findings and examples from colleagues in the market.
Have a look around and let us know what you think. We’re always keen to make the experience even better.